52nd Street, New York, N.Y., ca. July 1948
4x5 color negative
From the Gottlieb Collection, Library of Congress
Project Neon is all about celebrating the great signs still up and glowing, but sometimes when there’s bad neon news like the loss of Maiman’s, I need to retreat to the golden age of neon for a moment.
William Gottlieb was a remarkable photographer who chronicled the New York jazz scene of the 30s and 40s. The Library of Congress has a great collection of his photos, from which the above is taken (I cropped out the film edges so you could better see the content). 52nd Street was Swing Street back in the day, and wow, wasn’t it amazing even before you could get inside to hear the music? And all those dark & curvy cars, together with the wet street, really reflect the glow beautifully.
Where is it?
Detail No. 2
I’ll keep giving more clues until someone guesses the business name & borough where this neon can be found. You can see above I was there on a rainy night, but where is there? Enter your guess as an answer or a comment below.
Can you put this detail together with the first clue to figure out where this neon is located?