Momofuku Milk Bar
(Williamsburg Location on Metropolitan Avenue between Havemeyer Avenue and Marcy Street)
The neon expedition I was wanting to undertake won’t work as well on weekends, which is probably all for the best as I should take it easy for another day or two. But I just remembered that I actually did stop in at a neon spot earlier this week — Momofuku Milk Bar. The photo above is from the East Village location, but I stopped in at the Williamsburg branch this week. Man, they have a LOT of outposts now! I gotta say, seeing the sign all over town lessens the neon appeal a bit. But still, dessert!
Somehow, I’d never been to Milk Bar. Crazy, I know, for a dairy queen like myself — I’ve even made Lucky Charms ice cream inspired by them. It was on my mind, too, because my friends are getting their wedding cake there. I’m looking forward to that! It’s hard to believe I resisted a giant MILK sign for so long.
Sadly, though, I was not really in love with the cereal milk soft serve I got the other day. The texture was great and the serving was generous, but the flavor was like the milk left over from bran flakes, not Froot Loops or Apple Jacks or something yummy. Next time I’ll go for cake truffles or an espresso shake, and I bet I’ll be happier.
The neon signs are the same in all locations — all milky white and gooily squashed like a delicious dessert. They’re medium-sized window signs, and a bit hard to photograph as the white neon isn’t terribly bright, but I think they’re pretty perfect for the shops. I usually hate sloppy-lettering in neon, but this is right in the sweet spot (so to speak) between precise and slapdash. Just right for carefully designed but slightly messy desserts.