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Rocco Restaurant
(Thompson Street between Houston & Bleecker Streets in the West Village)

I was pretty disappointed when I got to Rocco Restaurant this evening and found not the lovely, flickering sign I’d seen recently, but a nearly burnt out sign—the back was completely out and the green on the front was, too. I was sad not just because it’s always a little sad to see a neon sign in need of repair, but because I wanted to make a subtle neon animation inspired by the mostly fashion-related animated gifs of From Me to You. The awning was blowing about a little so I made it anyway (it’s pretty subtle), but I’m definitely going to experiment more with flashing & flickering signs.

But back to Rocco’s. Even though the sign uses single-stroke letters (usually not as appealing as outlined or filled letters unless it’s a script), I still love this sign—especially when the green part is lit. It’s on a great great red & white base with curves that put me in mind of a tiered wedding cake. Plus I’m pretty fond of signs that hang over the sidewalk. And while I enjoy the Kabuki-like black paint used to disguise tubes connecting letters, I’m also pretty fond of this style where the tubes dive in and out of the sign through tiny rabbit holes. Plus I like the stretched-out lettering in “Rocco” and the way the stems of U and R seem to combine to create a single outlined stem.

I’d seen this sign in the distance often when I worked in the neighborhood, but I’ve never been in, so tonight I got my friend Paul to join me for a classic red-sauce dinner. Clams Casino followed by pasta (tortellini bolognese for me, spaghetti carbonara for him) and tiramisu—a classic Italian dinner in a classic setting. The restaurant’s been around forever (well, since 1922) and I’m guessing hasn’t changed a whole lot. A warm glow & a pleasant chatter of conversation make this a cozy nook in the raucous Friday night West Village. The food was good if not great, but a totally great place to spend an evening. Here’s hoping the cost of our dinner will go toward repairing the classic sign of this classic red-sauce joint.

PS: Hey, welcome to the bazillions of new followers and subscribers! Don’t forget to visit the Project Neon Kickstarter page, where you can get cool rewards (membership cards, photo prints, and posters) for supporting my project to make a digital guidebook to New York’s best neon signs.

    • #night,
    • #italian,
    • #neon
    • #sign
    • #signage
    • #photography
    • #new york
    • #nyc
    • #west village
    • #restaurant
  • 2 years ago
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About Project Neon

Follow a girl as she follows the glow in search of New York's best neon signs. Every week I'll visit another one of New York City's neon-clad establishments and post a photo & story, and tell you more about why I'm traipsing around this metropolis in the cold & dark to visit pharmacies, shoe repair stores, and bars with good neon signs to buy cough syrup, get my shoes repaired or have a drink.

Would you like to support Project Neon? You can Paypal a donation to heyprojectneon -at- gmail (no fees that way!) or:


Thank you! If you'd like to donate another way (Amazon Payments or check), just send me an email.

Project Neon would like to thank sponsor NeonSigns4You.com, maker of custom neon signs.

For information about the Project Neon iPhone app, the project's background, and the Project Neon Etsy shop, check out the links at the top of the page.

If you'd like to talk to me, you can email me at heyprojectneon at gmail. All images and text are ©2010 - 2013 Kirsten Hively. Please do not use photos without permission. Curious about some of my other projects?

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© 2011 Kirsten Hively. Effector Theme by Carlo Franco.

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