Where is it?Detail No. 4. Okay, okay — this has to be a giveaway, right? Now you know where all these photos are, yes? Enter your guess in the comments below or email me at heyprojectneon at gmail with the borough and business name. Tomorrow I’ll post the photo that really gives it all away. What you can’t quite make out below “DINER” is “BEER PARKING,” a really ace set of amenities, especially in New York City, where parking (if not beer), is in perennially short supply. PS: if you can’t see the animation above, look here.
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Where is it?
Detail No. 4.

Okay, okay — this has to be a giveaway, right? Now you know where all these photos are, yes? Enter your guess in the comments below or email me at heyprojectneon at gmail with the borough and business name. Tomorrow I’ll post the photo that really gives it all away.

What you can’t quite make out below “DINER” is “BEER PARKING,” a really ace set of amenities, especially in New York City, where parking (if not beer), is in perennially short supply.

PS: if you can’t see the animation above, look here.

Where is it?Detail No. 3 Is it coming clear yet? Can you guess where this neon can be found (business name & borough)? (I can’t get the Tumblr answers thing to work, so you can use the comments below or email me at heyprojectneon at gmail.) The first person who looked at this in Flickr *may* have noticed a tag or two that gave it away before I deleted them — I’m still getting the hang of Lightroom! This photo gives you some context for the two previous details. Tomorrow I’ll post an image that’s even more distinctive, though this seems to be the only neon Greek key pattern I’ve photographed (though I thought I had seen one before… can’t seem to find it). Anyone know of others? While you’re mulling over this neonerific location, here’s some miscellaneous neon news, some of which I’ve already posted to Twitter: • Manganaro’s has closed. I’m gonna miss that giant blinking sign, as well as the amazing place below it. • Hinsch’s is once again for sale. Someone needs to give me all the money so I can buy it. • Neon art in Paris. Thanks Rob B. • Tomorrow night I’ll be at Urban Omnibus’ art auction, and I’ve donated a limited edition print of Hinsch’s. • Did you notice that the Project Neon Flickr set has passed 1,000 photos? That’s a lot of neon! I’d guess that’s around 750 to 800 separate places though, alas, I have not been keeping track of that. OK, that’s all the news for now. Back to the game: can you name this neon?
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Where is it?
Detail No. 3

Is it coming clear yet? Can you guess where this neon can be found (business name & borough)? (I can’t get the Tumblr answers thing to work, so you can use the comments below or email me at heyprojectneon at gmail.) The first person who looked at this in Flickr *may* have noticed a tag or two that gave it away before I deleted them — I’m still getting the hang of Lightroom!

This photo gives you some context for the two previous details. Tomorrow I’ll post an image that’s even more distinctive, though this seems to be the only neon Greek key pattern I’ve photographed (though I thought I had seen one before… can’t seem to find it). Anyone know of others?

While you’re mulling over this neonerific location, here’s some miscellaneous neon news, some of which I’ve already posted to Twitter:

• Manganaro’s has closed. I’m gonna miss that giant blinking sign, as well as the amazing place below it.

• Hinsch’s is once again for sale. Someone needs to give me all the money so I can buy it.

• Neon art in Paris. Thanks Rob B.

• Tomorrow night I’ll be at Urban Omnibus’ art auction, and I’ve donated a limited edition print of Hinsch’s.

• Did you notice that the Project Neon Flickr set has passed 1,000 photos? That’s a lot of neon! I’d guess that’s around 750 to 800 separate places though, alas, I have not been keeping track of that.

OK, that’s all the news for now. Back to the game: can you name this neon?

Where is it?Detail No. 2 I’ll keep giving more clues until someone guesses the business name & borough where this neon can be found. You can see above I was there on a rainy night, but where is there? Enter your guess as an answer or a comment below. Can you put this detail together with the first clue to figure out where this neon is located?
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Where is it?
Detail No. 2

I’ll keep giving more clues until someone guesses the business name & borough where this neon can be found. You can see above I was there on a rainy night, but where is there? Enter your guess as an answer or a comment below.

Can you put this detail together with the first clue to figure out where this neon is located?

Where Is It?Detail No. 1 Hello neonologists. Do you know what sign this detail is from? I will tell you it’s within New York CIty limits, but I won’t give you any more clues for now. I will, however, keep posting increasingly revelatory details each day until someone guesses. If you think you know, post your guess in the comments or answers below. (You can see a larger version of the photo over on Flickr if you like.) Will someone guess right away? Or will it take a few more photo clues to show you the way? I’m curious to see! So tell me, where (business name & borough) was this photo taken?
Pop-upView Separately

Where Is It?
Detail No. 1

Hello neonologists. Do you know what sign this detail is from? I will tell you it’s within New York CIty limits, but I won’t give you any more clues for now. I will, however, keep posting increasingly revelatory details each day until someone guesses. If you think you know, post your guess in the comments or answers below. (You can see a larger version of the photo over on Flickr if you like.) Will someone guess right away? Or will it take a few more photo clues to show you the way? I’m curious to see!

So tell me, where (business name & borough) was this photo taken?