Little Cupcake Bakeshop
(on Prince Street at Mott Street in SoHo)
Oh man, I had the best neon expedition planned for this evening, which is, from what I can tell from indoors, the loveliest evening ever. Alas, I’ve been at home feeling poorly the last couple of days, and an exploratory trip to the post office this afternoon revealed that I was not up for anything more ambitious. Perhaps later this weekend if I’m feeling better and the weather continues fine.
And so! Here is one from the files for you. This is the Little Cupcake Bakeshop’s outpost in SoHo (the original location is in Bay Ridge). As you can see, they included quite a nice neon sign with channel letters (that’s the metal part surrounding the neon tubes) hanging over the sidewalk (I think on the Mott Street side, if I’m remembering correctly).
I know some people get annoyed about cupcakes, labeling them (unfairly, I think) as harbingers of gentrification doom, but this is in fact a bakery with a wide ranging menu and a lovely place. I can’t remember where I was coming from or going to last summer when I stopped in, but I got caught in one of those volatile summer rainstorms. As the rain was soaking me through, I remembered I’d been meaning to stop in this bakery and realized I wasn’t far. So stop in I did, trying not to drip too much, and ordered a banana pudding.
Once you’re safely indoors, a rainstorm on a hot summer day makes for very entertaining people watching. At least a dozen people huddled inside the doors of the Bakeshop (while dozens more rushed past or sheltered under neighboring overhangs), though most of them neglected to sample the wares. The staff was friendly nonetheless, but they missed out — the banana pudding I had was quite excellent.
The shop is a cheerful addition to the neighborhood, and the new neon is a delight!

