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Little Cupcake Bakeshop(on Prince Street at Mott Street in SoHo)
Oh man, I had the best neon expedition planned for this evening, which is, from what I can tell from indoors, the loveliest evening ever. Alas, I’ve been at home feeling poorly the last couple of days, and an exploratory trip to the post office this afternoon revealed that I was not up for anything more ambitious. Perhaps later this weekend if I’m feeling better and the weather continues fine.
And so! Here is one from the files for you. This is the Little Cupcake Bakeshop’s outpost in SoHo (the original location is in Bay Ridge). As you can see, they included quite a nice neon sign with channel letters (that’s the metal part surrounding the neon tubes) hanging over the sidewalk (I think on the Mott Street side, if I’m remembering correctly). 
I know some people get annoyed about cupcakes, labeling them (unfairly, I think) as harbingers of gentrification doom, but this is in fact a bakery with a wide ranging menu and a lovely place. I can’t remember where I was coming from or going to last summer when I stopped in, but I got caught in one of those volatile summer rainstorms. As the rain was soaking me through, I remembered I’d been meaning to stop in this bakery and realized I wasn’t far. So stop in I did, trying not to drip too much, and ordered a banana pudding. 
Once you’re safely indoors, a rainstorm on a hot summer day makes for very entertaining people watching. At least a dozen people huddled inside the doors of the Bakeshop (while dozens more rushed past or sheltered under neighboring overhangs), though most of them neglected to sample the wares. The staff was friendly nonetheless, but they missed out — the banana pudding I had was quite excellent.
The shop is a cheerful addition to the neighborhood, and the new neon is a delight!
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Little Cupcake Bakeshop
(on Prince Street at Mott Street in SoHo)

Oh man, I had the best neon expedition planned for this evening, which is, from what I can tell from indoors, the loveliest evening ever. Alas, I’ve been at home feeling poorly the last couple of days, and an exploratory trip to the post office this afternoon revealed that I was not up for anything more ambitious. Perhaps later this weekend if I’m feeling better and the weather continues fine.

And so! Here is one from the files for you. This is the Little Cupcake Bakeshop’s outpost in SoHo (the original location is in Bay Ridge). As you can see, they included quite a nice neon sign with channel letters (that’s the metal part surrounding the neon tubes) hanging over the sidewalk (I think on the Mott Street side, if I’m remembering correctly). 

I know some people get annoyed about cupcakes, labeling them (unfairly, I think) as harbingers of gentrification doom, but this is in fact a bakery with a wide ranging menu and a lovely place. I can’t remember where I was coming from or going to last summer when I stopped in, but I got caught in one of those volatile summer rainstorms. As the rain was soaking me through, I remembered I’d been meaning to stop in this bakery and realized I wasn’t far. So stop in I did, trying not to drip too much, and ordered a banana pudding. 

Once you’re safely indoors, a rainstorm on a hot summer day makes for very entertaining people watching. At least a dozen people huddled inside the doors of the Bakeshop (while dozens more rushed past or sheltered under neighboring overhangs), though most of them neglected to sample the wares. The staff was friendly nonetheless, but they missed out — the banana pudding I had was quite excellent.

The shop is a cheerful addition to the neighborhood, and the new neon is a delight!

    • #cupcake
    • #neon
    • #sign
    • #signage
    • #manhattan
    • #new york
    • #nyc
    • #soho
    • #bakery
    • #pink
    • #white
  • 11 months ago
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About Project Neon

Follow a girl as she follows the glow in search of New York's best neon signs. Every week I'll visit another one of New York City's neon-clad establishments and post a photo & story, and tell you more about why I'm traipsing around this metropolis in the cold & dark to visit pharmacies, shoe repair stores, and bars with good neon signs to buy cough syrup, get my shoes repaired or have a drink.

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Project Neon would like to thank sponsor NeonSigns4You.com, maker of custom neon signs.

For information about the Project Neon iPhone app, the project's background, and the Project Neon Etsy shop, check out the links at the top of the page.

If you'd like to talk to me, you can email me at heyprojectneon at gmail. All images and text are ©2010 - 2013 Kirsten Hively. Please do not use photos without permission. Curious about some of my other projects?

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