Mitchell’s Wine & Liquor Store
in the Upper West Side on W 86th St between Amsterdam & Broadway
Recently I received a tip from Project Neon reader Rob B. who warned me that the neon sign at Mitchell’s will be removed in a spring renovation. Noooo!
I really like this sign. It’s not the most elaborate sign in New York, but it dates from the ’40s according to New York Neon, and I find it appealing. I like the dark blue circle between Wines and LIquors, I like the odd tail to the Q, and I like the addition of the green vertical sign to the right. It all adds up to a nice sign I’d be sad to see go.
I stopped by on Christmas eve to pick up a new bottle of Marsala, my secret ingredient in many stews and sauces (and a great pick-me-up for the chef as well). The shop is lovely, and though small, packed to the gills with bottles of every alcohol around. Rolling ladders allow the staff to reach the upper echelons of the wooden shelves, giving the shop a ship-like feel.
The staff were friendly and seemed sympathetic to my inquiries about the sign, but alas my Spanish has rusted shut from years of disuse and the English of the gentleman I spoke to was a little tricky to make out. It sounds like the street level shops along the large building (200 W 86th Street) are all getting renovated, and with the renovation the liquor store is ditching the sign. That would be terrible!
The sign looks to need some repair — there were a few letters out and one letter on the vertical sign was missing its tubing — but that’s certainly no reason to scrap the whole thing.
I’m going to do a little more investigation and see if I can find the name of the shop owner and maybe get more of the story. In the mean time, if you would like to write the shop and tell them how much you love the sign, their full address is:
Mitchell’s Wine & Liquor
200 West 86th Street
New York, NY 10024
I’ll let you know any updates as I hear about them. Let’s save this sign!